Set it & forget it with email automation

Email automation is an email or series of emails which are automatically sent to an individual or multiple people based on a response to subscriber behavior or action.

Email automation works by setting up a series of emails which only begin when an individual takes an action such as signing up to a mailing list, placing an order, or visiting a specific page on your website.

You set up the triggers (or rules for when an email is sent), frequency, timing, and number of emails in a campaign.

Setting up an email automation campaign in AWeber is easy. The drag-and-drop builder makes your automation setup fast and easy.

Simply decide why to send the email (e.g. when someone subscribes), when to send it (e.g. immediately), and which email goes out. Then get back to your life while the automation runs in the background.

Email automation is important because an email is automatically sent to your subscriber at exactly the right moment with content that is highly relevant based on their interactions with your company. This typically leads to higher email engagement due to the timing and relevancy of the email.

There are many benefits to sending an automated email. Here are the top 5 reasons why you should be setting up email automation:

1. Saves you time
2. More personalized emails based on recent interactions
3. Increase sales with abandoned cart emails
4. Send timely campaigns
5. Improve customer retention