TikTok Lead Generation

TikTok's Lead Generation enables businesses of all sizes to create seamless interactions to reach prospects in order to convert them into potential customers.

About

When businesses join TikTok, they can expect a truly original way to connect with the customers they care about and be part of the culture. TikTok is a place where businesses can grow their customer base and drive revenue impact through our immersive, vertical, short-form video format. Today, we are excited to introduce Lead Generation, TikTok's first-party solution, to help businesses reach customers and drive conversion with ease. Now businesses can share details of their products and services that are related, appealing, and interesting to their customers with a few simple taps.

Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that our users provide to TikTok can also be automatically populated for an efficient experience between the business and user.

TikTok's Lead Generation also enables businesses to create fully customizable messages that are relevant to multiple customer segments. Leads can then be downloaded manually or if integrated with a business' CRM, leads can be immediately activated. For businesses on TikTok, the information in these forms is vital to ensure that they are reaching interested customers in a respectable way.

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Author: Integrations Partners