Create dynamic segments
Use tags and custom fields to create dynamic subscriber segments to send more relevant and personalized content to your audience. Sending the right email content to the right person exactly when they need it can increase your profitability and sales.
Easily create segments
Create subscriber segments based on activity.
Tags
Manually and automatically apply tags to create dynamic subscriber segments.
Opens
Who opened (or didn't open) a specific message.
Clicks
Who clicked a certain link in a specific email.
Purchases
What products they bought and how much they spent.
Visits
What pages subscribers visited on your website.
Location
Location or region based on IP address.
Sign up form
Custom information collected at sign up like age & gender.
Target subscribers
With the Sign Up Form Builder, it's easy to request specific information (name, email and up to 25 other fields) from your prospects and use that to segment once they're on your list. Apply tags when subscribers are added from a specific form, or apply custom tags based on custom form field responses.
Personalized email marketing
Segment your list based on reader activity for higher profitability.
Why segment
Your subscribers are unique - treat them that way! Segmenting ensures they only receive content that is relevant to their needs. As a result, you have more engaged readers, better click-through rates and more sales.
How does it work?
On your sign-up form, you can include fields for prospects to enter their location, a product or service they're interested in, or any other information you want to collect. Once you have that, you can send targeted, personalized emails to different groups.